Zendar

Category · Campaign + Branding

Team Members · Eli Carrico, Amelio Nazarko

Rebranding and UI/UX overhaul for Zendar, a startup developing AI-powered high-resolution radar systems for autonomous vehicles. Crafted a new visual identity and digital design system to reflect their advanced technology. Led the initial visual design concept and homepage, which were then expanded by UX designer across additional pages.

Before

Zendar's original branding and web site.

Before

Zendar's original branding and web site.

Initial Concepts

Initial Concepts

Branding

Color palette, logo, and visual devices.

Branding

Color palette, logo, and visual devices.

Web

This direction focuses on the using large modern graphics, shapes and gradients as visual elements to create a sense of depth.

The composition features graphic circular waves representing radar waves, emphasizing detection and monitoring capabilities.

Overall palette is both dynamic and calming, evoking the tranquility and harmony of a zen garden while emphasizing innovation and technology.

Web

This direction focuses on the using large modern graphics, shapes and gradients as visual elements to create a sense of depth.

The composition features graphic circular waves representing radar waves, emphasizing detection and monitoring capabilities.

Overall palette is both dynamic and calming, evoking the tranquility and harmony of a zen garden while emphasizing innovation and technology.